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Include some information on the email receipt regarding how you billed the customer. This Chewy receipt does a great job of putting their “thank you” front and center. Make sure to say “thank you” at some point on your receipt, ideally at the top. But you lack that opportunity when a customer pays through your website. In a face-to-face transaction, you would instinctively thank your customer. This is an often overlooked component of an email receipt, but depending on your customer, it might be the most important. The recipient will already have your name in the “from” slot. Some businesses like to include their name in the subject line, but that’s redundant. The words “receipt” or “invoice” or similar.The name of the product/service they purchased.What should you include in an email receipt subject line? Some of these: When you send an email receipt, the subject line should be clear, simple, and plain. But that doesn’t apply to transactional emails. When it comes to promotional emails, it pays to be clever and enticing with your subject lines. A Clear and Straight-Forward Subject Line Let’s walk through everything you should include in your email receipts. There’s a lot of information to include, but you still want to keep things brief. Transactional emails like receipts can actually be quite complex. They’re also opportunities to build stronger connections with your customers and drive more sales. They’ll submit more support tickets or send more emails inquiring about their purchase.īut email receipts aren’t just records of purchase. Neglecting receipts probably won’t have much impact on your conversion rate, but it’s guaranteed to confuse your customers. What happens if you don’t send email receipts? If the purchase was made by an employee for a business, that employee will want to use it as proof for their expense report.Īnd if – for some reason – your buyer is worried that you wouldn’t fulfill your end of the bargain, an email receipt can make them feel safer about the transaction. They’ll want to use the receipt to process the transaction and write off the expense. Receipts are especially important when the customer is a business. It’s something your customer can use if they ever have to dispute the transaction with you or for a court (though hopefully it never comes to that). It gives the buyer closure that they’ve completed their end of the transaction properly and you’ll move forward with your part.Ī receipt also creates a record. The simplest purpose of an email receipt is to let the buyer know you’ve received their payment. They have the highest open rate of any type of email you’ll send your customers – nearly 71%! Why Do You Send an Email Receipt?Įmail receipts are important because everyone reads them. But first, let’s dive into why we send receipts in the first place. In this post, we’d like to talk about what goes into the perfect email receipt. They also fail to use the email to create a great impression on their customer, smooth out the customer experience, and drive more revenue.
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There’s no debate that if you want to process payments through your website, you must close each transaction with a record emailed to your customer.īut while most businesses use receipts, they often neglect important information.
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The email receipt is one of the most important components of an online transaction.